iconn3ct advertising ltd assists its publishers in identifying the best-performing pay-per-call niche.
On referrals alone, some businesses—particularly those that offer recurring services—can fill up completely. Referrals are far more common when there is no sense of urgency or emergency in the industry, even though this isn’t the most predictable way to grow a business.
Referrals are far less common for emergency services. If your basement floods at 2:00 am on a Tuesday, are you contacting your close friend for a recommendation or the first business you come across on Google for water damage restoration?
Niches that rely less on referrals and more on inbound lead generation have the highest pay per call rates.