Content Marketing in Nigeria
A business that sells high quality and trending shoes but the owner doesn’t display the shoes outside (offline marketing) nor market it online (facebook, instagram etc), will definitely make zero sale.
Content is what writers use to engage costumers online but your protects have to know you are trying to reach them(not everyone is your potential client), even with smart and timely content creation, it will not be enough to get people to your blog, website or business page, people have to know you are there creating these contents for them so they can engage with you and also follow your business page or register for business newspaper.
Content for SEO
It is not just social media and search engines that is revolving but content marketing too. 8 years ago, with just 350 words your content will rank well but now need at least a 1000 words and good keywords targeting, Pillar pages and cluster pages are becoming trending pattern in marketing content, with help of paid advertisement, email marketing and Search engine optimization.
Content for Engagement
Not everyone on the web is your prospect or will be interested in your content ,so with this in mind, we at Kong marketing put an ideal image of who your clients will be, their interests, goals, demography etc using these info to push our clients content using knog efficient and timely based strategy
Affordable Content Marketing
We realize content is what rules the web and our content is the backbone of several businesses in Nigeria. From content creation to our content distributions we work with businesses our affordable plans enable businesses to increase sales on their website and dominate social media, SEO.
Content Marketing Frequently Asked Questions.
Feel free to poke around these help topics to find just what you’re looking for.
What is content marketing?
It is the creation and distribution of educational or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Content creation is an integral part of content marketing as well as digital marketing
When should I start seeing results in my Content Marketing campaign?
Content marketing shouldnt be seen as a short term fix but rather a long-term strategy. While you’re likely to see engagements in the first few months of implementing our campaign, it will not distort our team from the ultimate goal. Content can provide value for many years to come, so we consider it an asset that we use to build awareness, create engagement, generate leads and drive sales far into the future.
What kind of results can I expect from content marketing?
It depends on where your target are on the buyer’s journey .e.g. an online news portal looking to build its online presence will have very different goals to a new business looking to increase brand awareness Generally speaking though, you should expect one or all of the following results from our content marketing strategy as time goes on:
Brand awareness: Getting more traffic from search engines, social media channels, referral traffic from third party sites and brand mentions.
Engagement: As time goes on, your content will get more likes, shares and other engagement on social media channels.
Search visibility: As the content marketing strategy matures, your pages should rank higher in search engines for the target keywords and your overall domain authority should also increase.
Lead generation: You should be generating a higher volume of leads from search, social and offline as well. Lead nurturing: A higher volume of leads turning into customers as your content marketing strategy guides them through the buyer’s journey.
Customer retention: A higher proportion of customers patronizing your product once more.