Media buying & Planning Agency in Nigeria
Nigerian businesses use a variety of advertising channels in an effort to attract customers. We are aware that when different messages are promoted through various channels, advertising can become ineffective. We can assist you in consolidating your unique selling propositions and delivering them to your clientele via the most effective channels by implementing an integrated marketing communications strategy.
Your brand communication is always the top priority in our media planning and purchasing strategies.
We take pride in the fact that we use IMC to assist companies in establishing their brands on a daily basis.
Reliable Media planning
We are small groups of marketing consultants with a passion for integrated marketing communications who work tirelessly on media planning projects. Our ability to properly position your brand in the minds of consumers is our strength.
Trusted by businesses in Nigeria
Some of Nigeria’s largest brands have faith in us. In order to create campaigns that connect with their target audience, we have collaborated with businesses in the FMCG, banking, real estate, technology, and telecommunications sectors.
Result driven marketing
We make it simple for you to advertise your company in Nigeria.
We are far ahead of other advertising agencies in Nigeria because of our emphasis on marketing research and analytics.
Our proudest asset is our happy customers.
Our Marketing Services
Our marketing consultants help businesses in Nigeria with Campaign creatives, Media selection, Campaign planning, Offer and message development, Media attribution, Offline media integration, product activation and Sales promotions
Market Activation
Allowing customers to test out your solution is the most effective way to sell a product. To ensure that their product reaches the right people, we collaborate with FMCG companies in Nigeria.
Radio Advertising
We use this low-cost marketing channel to assist businesses in developing their brands.
According to marketing research, radio advertising in Nigeria is 20% more successful at establishing brands.
Printing & Branding
In 2020, print advertising is still effective, despite popular belief. It is a lifeline for B2B companies reaching out with brochures, pamphlets, and shirts, in addition to allowing you to target Nigeria’s older population.
Television Advertising
Companies raise brand awareness and push consumers to the point of purchase through television advertising.
Television ads are also used to influence elections and nonprofit outreach.
Outdoor Advertising
Outdoor advertising in Nigeria has been proven, to work best with other advertising channels. It is a form of mass advertising that remind the consumer of the message across other media.
Media Buying Strategy
We create cost effective media buying programs for companies in Nigeria looking to get better return on investments from their advertising campaigns
Media Buying Frequently Asked Questions
We are a Media Company that cares about customer service, don’t hesitate to contact us about your Media buying & Planning enquires
Does my business need a media planning and buying agency?
In most cases Companies from startup to corporations have inhouse marketing managers who handle marketing tasks but struggle with media buying in Nigeria. We handle Media buying for companies who are looking to cut wasteful spends off their media buying and get placement advice for audience targeting.
How are you different from other media buying agencies in Nigeria?
We have a team of media planners and buyers with a media buying experience of over 10years. They are great at researching & analyzing the Nigerian market to make great media planning recommendations that align with our clients campaign goals.
What can effective media buying do for my company?
An effective media buying campaign should bring not only bring in enquiries, if it’s well targeted and well communicated it should result in good leads and sales. Our advertising for businesses has led to improving corporate image, generating leads, outreach for sales promotions and launching new locations.
How much should my brand spend on media buying?
While a big media buying budget helps, the effectiveness of your media planning and buying makes the difference. You might intend to match your competitors’ heavy spending in the market without proper media buying research and end up wasting a significant amount of your budget. When laying out a media buying strategy we try to figure out how much revenue you need to make to justify that media buying spend.
Should my company spend money on media buying like our competitors?
While we advise keeping an eye on your competitors’ media buying to get insights into their advertising strategy, we also insist on not trying to copy them. Media buying should be from your brand’s strength, simply copying your competitor plays into their strength.
What media buying services do you provide?
Our media buyers are specialists in radio, television, print media buys in Nigeria. They are good at getting maximum brand exposure for your target audience with the smallest budgets
I have a limited media buying budget, what’s your media buying strategy for my company?
We always maintain that superior communication, media planning and buying strategy on a fair budget is the clear winner in most cases. Our media planners help companies in Nigeria make the right decision on the best media channels, in most cases we create a blended approach that includes buying media outdoors, on TV, Radio and online.
Do you offer media buying services outside Lagos state?
Yes we do. Our current media buying inventory of outdoors, television and radio media exceeds 5000 throughout the 36 states and Federal capital territory, Abuja. While our media buying activities are of a high frequency in Lagos, Abuja, Ibadan, Port Harcourt and Kano, we provide a rich network of media buying opportunities nationwide.