Outdoor Advertising in Nigeria
According to research, the majority of Nigerians in the working class spend more than 70% of their time away from home. Because of this, OOH is a crucial component of the marketing mix for the majority of businesses. Did you know about 40% searched on google while about 30% of Nigerians have reported visiting an advertised business because they saw an outdoor advert.
Finally, more than 95 people are exposed to local car passengers per week in cities like Lagos. Numbers don’t lie, they are asking you to create an out of home marketing strategy today.
Affordable OOH advertising
You may be asking why outdoor advertising is still thought to be cost-effective. This is because we employ outdoor marketing to target high-end locations where your clients reside and then run remarketing campaigns to convert them.
Best Outdoor locations
We make advantage of outdoor advertising in the most strategic places in Nigeria.
Lagos, Nigeria’s commercial hub, is a playground for outdoor advertising, primarily separated by Lagos Island and Lagos mainland.
So many Outdoor options
When it comes to reaching customers, out-of-home advertising offers us a plethora of choices. Billboards, mobile ads, shopping centers, buses, bus stops, overhead bridges, and taxis are examples of outdoor advertising venues.
Our Out of Home Advertising services
Our top teams of marketing consultants can help you get your business in front of your target audience through efficient outdoor advertising options, whether you’re looking for billboards, BRT bus ads, event advertising, roadside advertising boards, taxi ads, or any other kind of outdoor marketing activity.
iconn3ct advertising provides a wide range of options in Nigeria to accommodate different locations and budgets.
You can reach for a portion of the day, a week, or a month with our digital outdoor advertising options.
Keke & Bus Advertising
The effectiveness of bus advertising is attributed to its high visibility, low cost of advertising, and ease of mobility in Nigeria’s major cities. Our use of Keke ads in a number of Nigerian cities enables you to target particular communities. We provide bus and keke advertising in Abuja and Lagos.
Lamp post Adverts
One of our reasonably priced options for outdoor advertising is lamp posts.
They include local banks, movie theaters, and the best outdoor promotional events advertised on the street.
Billboard Advertising
One of the leading companies in billboard advertising is iconnect advertising ltd. Better brand recall results from brands like yours avoiding the cluttered street level advertising thanks to our creatives and billboard locations.
Digital Screen Advertising
Because it allows advertisers to purchase ad slots and run video ads at the best price, digital signage is in high demand.
We offer businesses in Nigeria the most affordable total cost for visually striking display advertisements on digital screens.
Field Marketing Teams
Our field marketers inform the appropriate audience about your goods or services.
Let us assist you in using one-on-one interactions to activate customers and raise awareness.
Mobile billboard Advertising
In Nigeria, mobile advertising is effective because it reaches prospective clients in busy locations.
Through our mobile billboard campaigns, we assist companies just like yours in building brand awareness.
Facebook Page Management
In Nigeria, Facebook is the most widely used social media platform. It is crucial to have a successful social media strategy for your company. Our social media specialists are adept at expanding businesses’ Facebook audiences and pages.
Twitter Account Management
Nigerians use Twitter for online interaction and news. Employ our social media specialists to produce high-quality tweets that are hashtag-focused. Use high-quality content and sporadic promotions from Nigeria’s top Twitter influencers to boost engagement on your timeline.
Instagram Account Management
Instagram is the social media platform of the future; in just a year, the number of Nigerians with Instagram accounts doubled. With effective social media copy, hashtag images, and social media designs, our social media managers assist companies in Nigeria in leveraging this expanding platform.
Outdoor advertising Frequently asked Question
Outdoor Advertising is essential for all businesses in Nigeria. Contact us today to increase sales with OOH campaigns
What is Outdoor Advertising?
Also known as out-of-home advertising, this is advertising that reaches consumers when they are outside their homes. We offer outdoor advertising opportunities on Lamp posts, keke, billboards, commercial buses etc.
What are the best locations for outdoor advertising in Lagos?
Lagos state has the highest concentration of OOH advertising locations in Nigeria. While the top choice outdoor advertising locations are determined by visibility, vehicular traffic, population and demographics of residents, we always advise our clients on locations based on their products or service. Some top locations for outdoor advertising in Lagos includes Lekki, Ikeja, CMS, FESTAC and Oshodi.
Does your outdoor advertising agency work outside Lagos state?
While our outdoor advertising boards are concentrated in Lagos, Port Harcourt and Enugu, we offer OOH advertising services throughout Nigeria.
Isn’t Outdoor Advertising expensive?
Out of home (OOH) Advertising is not as expensive as usually suggested. Many small business owners in Nigeria think they cannot afford outdoor advertising because of this misconceived notion. While big brands spend a significant budget on outdoors advertising, this tells you how effective they are. Small businesses can get started with Outdoor advertising with as little as N50,000 for Digital billboards. We believe outdoor advertising is important and should be available to big and small businesses.
How does outdoor advertising compare to other types of advertising ?
At scale we can argue outdoor advertising in Nigeria is not only more cost effective but also offers you geographical reach. The beauty of outdoor advertising is a channel that enables brand message recall better than newspapers, radio and television.
How much is outdoor advertising in Nigeria?
Outdoor advertising in Nigeria can cost as little as a ₦15,000 for digital displays to as much as ₦5,000,000 for a monthly billboard spot. We work with the target audience, budget and advertising objective when making media buy recommendations for outdoor advertising.
How can I measure Outdoor advertising ROI?
We encourage our clients to include a custom phone number, Promo Code, Unique web link or email address on the advert. In some cases we make use of web analytics tools to measure traffic that spills into search engines that take place after a billboard has been sighted.
Do you design creatives for outdoor advertising?
Yes we design creatives for outdoor advertising. Our artists will work with you to create communications that resonate with your brand and makes selling easy.
Are there other fees associated with Outdoor advertising?
We make every fee associated with your outdoor advertising campaign open. We are transparent about the cost of buying a billboard or lamp post, the cost of printing the billboard or lamp post materials, Outdoor monitoring, communications approval fee of bodies like APCON, LASAA and FCTDOAS.